Ethical guidelines for building trust & social proof

Created on 13 February, 2024Why ethical social proof matters • 106 views • 1 minutes read

At Poppins, we prioritize our customers’ success and aim to empower their customers to make informed choices.

Ethical Guidelines for Social Proof

At Poppins, we prioritize our customers’ success and aim to empower their customers to make informed choices. To achieve this, we take reports of unethical nudging seriously. Below are straightforward guidelines that distinguish between effective marketing practices and unethical behavior:

  1. Avoid Fake Content: Refrain from using artificial sales or reviews sourced internally. Outdated reviews or Social Proof related to products you no longer offer fall into this category.
  2. No Incentives for Reviews: Do not provide incentives or discounts to customers in exchange for favorable reviews or ratings.
  3. Transparency Matters: Establish a transparent feedback process. Ensure that users understand what they are being asked to rate or review.
  4. Legitimacy and Ethics: Never use Social Proof to legitimize an illegitimate business, such as promoting illegal purchases.
  5. Avoid Creating Anxiety: During critical times (e.g., crises), avoid using Social Proof to create anxiety or encourage unwise purchases.
  6. Harness the Power of Ethical Social Proof: Use nudges to promote outstanding products to those who will genuinely appreciate them. Ethical Social Proof remains a potent tool for word-of-mouth growth.
  7. Protect Vulnerable Consumers: Refrain from targeting vulnerable or impressionable individuals through Social Proof.

By adhering to these principles, we contribute to a trustworthy and responsible marketplace. Let’s build a community where integrity prevails! 🌟